One campaign is not a universal worldwide plan

People decide differently across countries, regions and languages. Each active target market therefore receives its own direction and approved cost framework.

Google Ads can address existing demand, but delivery also depends on the market, competition, budget and platform decisions. No agency can responsibly promise a specific position or continuous visibility.

Ads and SEO serve different jobs

SEO & GEO develops organic discoverability and useful content over time. Google Ads does not buy organic rankings; it enters ad auctions with a controlled media budget. The channels can support each other, while their scope, costs and measurement stay separate.

You pay HK-Build for the start phase and, only if requested, for ongoing management from month two. Media spend is not part of our fee and is billed directly to Google in your own account.

What each active target market receives

The proposal defines the exact scope. This structure prevents countries, languages and budgets from being blended without control.

Clear market focus

We focus the agreed budget on the selected market. Additional countries or regions are added only with approval.

Suitable customer message

Message, offer and destination page are aligned. New landing pages and translations are included only when agreed in writing.

Controlled cost framework

Every market receives a clear budget boundary. Increases or extensions require your approval.

Measurable enquiries

We agree which customer actions matter to your business and report only reliable data.

Lead quality

A conversion is not automatically a qualified lead. Qualification requires clear criteria or feedback from CRM and sales. Without that loop, we report the measurable action accurately.

Transparent reporting

You see costs, measured enquiries and progress on the agreed schedule. Unclear data is never filled with assumptions.

From the 30-day start phase to optional management

Account & billing

The advertiser owns the account. Billing profile, payment method and media spend stay under your control; HK-Build receives only agreed access.

Reliable foundation

We ensure decisions are based on usable information. Project details are documented internally.

Ongoing improvement

We monitor progress and adjust the campaign within the agreed framework.

Budget control

Spend is monitored by market. The agreed boundaries remain decisive.

Useful tests

Improvements are tested only when the available data supports a reliable decision.

Business alignment

Changes in availability, delivery areas, offers or sales capacity feed into campaign decisions, keeping paid demand connected to operational reality.

Start phase, optional management and media spend

This offer is available to business customers only. HK-Build prices are excl. VAT where applicable. The start phase includes setup and the first 30 days of optimization. Ongoing management starts only after a separate order and no earlier than month two. Google bills media spend directly through the advertiser’s account.

Optional management

€499 / month excl. VAT

from month two · per active target market

  • Two optimization cycles per month
  • Review search terms, ads and budget
  • Clear monthly report
  • Short monthly review call

Recommended media budget

typical launch range: €500–€1,500 / month

per active target market · paid directly to Google

  • Not included in HK-Build fees
  • Billed in your own Ads account
  • Management is usually considered from about €1,000 and often fits better from €1,500
  • No unapproved budget increase

Decide freely after the start phase

If you continue independently, there is no ongoing HK-Build fee. A later one-time account review is available for €199 excl. VAT. Ongoing management is billed monthly from month two only after an explicit order. The written proposal defines term, notice period, active target markets and included work. Landing pages, additional languages, photo or video production, third-party tracking tools and other campaign types belong to scope only when explicitly listed.

A controlled path from discovery to optimization

1. Define goals and market

We clarify the offer, target region, language, budget and desired customer action.

2. Prepare the launch

After approval, we implement the agreed scope and identify any missing prerequisites.

3. Review and launch

The campaign can start after final review. Platform approval may affect timing.

4. Review 30 days and decide

We optimize the start phase and assess costs, enquiries and quality feedback. You then continue independently or commission optional management.

Optimization is manageable; outcomes are not guaranteed

Harun Kazanli, founder and developer at HK-Build in Ingolstadt, is responsible for this offer. Platforms and markets change, so the approach is reviewed against the current situation before every launch.

There is no performance guarantee for ad position, leads, revenue or ROAS. Demand, competition, the offer, website, platform approval and sales process also influence outcomes.

Google Ads without hidden assumptions

Will our ads be visible immediately?

A campaign can start once the account, tracking and ads have passed the required checks. Actual delivery depends on approval, search demand, the auction, budget, bids and quality. We do not guarantee a particular position or continuous delivery.

Do you guarantee leads or ROAS?

No. We optimize campaigns toward agreed conversion goals. Forms and calls can be measured as conversions; a lead is only classed as qualified when agreed criteria or CRM and sales feedback confirm it. Lead volume, revenue and ROAS also depend on the offer, market, website, budget and sales process.

What do we pay HK-Build, and what do we pay Google?

HK-Build first charges for the 30-day start phase. Ongoing management starts only if requested from month two. If you continue independently, there is no ongoing HK-Build fee; a later one-time account review is available for €199 excl. VAT. You pay media spend directly to Google through your own Ads account.

What counts as a conversion?

Depending on the business model, we measure agreed actions such as submitted forms or calls. A contact is only treated as qualified when clear criteria or a CRM and sales feedback loop are available. Without that loop, it remains a measured conversion.

How are multiple countries and languages separated?

Each active target market receives separate targeting, queries, ads, landing pages and budget limits as defined in the proposal. This makes demand, costs and measured outcomes easier to compare without blending markets.

Who owns the account and data?

You own the Google Ads account, billing profile and campaign data. HK-Build receives only the access required for the agreed scope. You continue paying media spend directly to Google.

Is a landing page included?

Only when the written proposal lists it. We review existing destination pages and scope new landing pages, translations, tracking tools or development work transparently before launch.

Which search demand should you target first?

Tell us about the offer, country or region, language and monthly budget range. The introductory call checks whether a controlled launch makes sense.